The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

OBJECTIVES To identify key themes related to tobacco advertising and promotion in testimony provided by tobacco industry-affiliated witnesses in tobacco litigation, and to present countervailing evidence and arguments. METHODS Themes in industry testimony were identified by review of transcripts of testimony in the Tobacco Deposition and Trial Testimony Archive (http://tobaccodocuments.org/da...

Key Words: consumer responsiveness, mobile marketing/advertising, purchase decision, customization, Customerization Innovation creates marketing opportunities and challenges. Mobile advertising, an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and PDAs. It can reach the target customers anywhere anytime. In order to promo...

The linear discrepancy of a poset P is the least k such that there is a linear extension L of P such that if x and y are incomparable, then |hL(x)− hL(y)| ≤ k. Whereas the weak discrepancy is the least k such that there is a weak extension W of P such that if x and y are incomparable, then |hW (x)− hW (y)| ≤ k. This paper resolves a question of Tanenbaum, Trenk, and Fishburn on characterizing w...

The American presidential election is one of the largest, most expensive, and most comprehensive marketing efforts. Despite this fact, marketing scholars have largely ignored this campaign, as well as thousands of others for congresspersons, senators, and governors. This article describes the growth of interest in research issues related to political marketing. This emerging research area lies ...

nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

Exploring the spatial network structure of tourism flow and its influencing factors is great significance to transmission characteristic culture sustainable development in tourist destinations, especially backward rural areas. Taking Qiandongnan Miao Dong Autonomous Prefecture (hereinafter referred as Prefecture) an example, this paper adopts social analysis Quadratic Assignment Procedure regre...