Our research aims at demonstrating the role of information system in the field of marketing. It is particularly a question of understanding the stakes of the information systems through its capacity to influence the marketing service of the big companies. With the changes of the environment, the problem of controlling commercial information emerges from both the theoretical and the practical po...

The main objective of this report is to describe a decision-support system for dynamic retail pricing and promotion planning. Our weekly demand model incorporates price, reference price effects, seasonality, article availability information, features and discounts. Building on previous research, we quantify demand interdependencies and integrate the resulting profitlifting effects into the opti...

We studied the problem of optimizing the performance of a DSS for churn prediction. In particular, we investigated the beneficial effect of adding the voice of customers through call center emails – i.e. textual information to a churn prediction system that only uses traditional marketing information. We found that adding unstructured, textual information into a conventional churn prediction mo...

With the increasingly fierce competition in product economy, there are more and constraints on development of enterprises, especially from requirements customers. Enterprises should be committed to meet customer needs first. However, existing marketing plan quality management also take satisfaction into account, so this paper aims design enterprise precision strategy mobile information system b...

At present, in China, small farmers decentralized production doesn’t keep pace with the agricultural products market development requirements. This paper provides a new way by using the cloud computing technology to design and implement the agricultural production and marketing information matching recommendation system in the cloud computing environment. The platform collects agricultural mark...

Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. The ®ndings are compared to two previous studies a decade apart. It provides a gauge of the evolution of computer use not ...

this study was based on the hypothesis that “ecotourism is an important instrument in sustainable rural development and ecologically-based landscape planning approaches which take the objectives of socio-economic development and nature conservation have an effective role in this issue”. for this purpose, the necessity of ecologically-based landscape planning approaches in the planning and imple...