W hile woRd-of-mouth mARketing has always been available to marketers, it tends to be dismissed and undervalued as a legitimate strategy. check the index of any marketing or public relations textbook —a description of WOM is usually just a paragraph to a few pages long, if it’s included at all. More often than not, such a mention tends to focus squarely on the consequences of negative WOM witho...

Medical tourism organizations have increasingly recognized that loyalty makes a medical clinic a marketing success. To increase understanding of the importance of medical clinics, this study examined the roles of servicescapes, emotions, and satisfaction in the development of customer loyalty toward medical clinics and destination. Data were collected among international medical tourists visiti...

OBJECTIVE It is essential to train health care providers to deliver care sensitive to the needs of diverse individuals with varying degrees of health literacy. We aimed to evaluate an innovative, theory-based, educational intervention involving social marketing and health literacy. METHODS In 2006 at a large medical school, all first-year students were exposed to the intervention. They comple...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

introduction: medical tourism marketing is currently known as a competitive and profitable industry throughout the world. it is considered as a modern field of developed tourism. appropriate provision of information would increase the awareness of medical tourists about the capabilities of health services. this study was conducted to evaluate the effects of information mechanisms on attracting ...

Many studies have shown that pharmaceutical marketing affects prescribing choices. Studies that have assessed the effects of educational interventions on perceptions of pharmaceutical promotion have found mixed results. This study assesses the short-term effects of an educational intervention about marketing tactics on the attitudes and fund of knowledge of residents, medical students, and atte...