Recent research has demonstrated that merely measuring consumers’ purchase intentions changes their subsequent purchase behavior. Several different alternative explanations have been proposed to explain why this “mere-measurement effect” occurs. However, these explanations have not been tested to date. The purpose of this paper is to test several competing explanations for why measuring intenti...

To evaluate the veracity of models of the mere exposure effect and to understand the processes that moderate the effect, we conducted a meta-analysis of the influence of repeated exposure on liking, familiarity, recognition, among other evaluations. We estimated parameters from 268 curve estimates drawn from 81 articles and revealed that the mere exposure effect was characterized by a positive ...

Gustave Caillebotte was a painter, a collector of some of his colleagues' most renowned works, and a major force in the creation of the late 19th century French Impressionist canon. Six studies are presented as a naturalistic investigation of the effects of mere exposure to images in his collection and to those matched to them. The probabilities of cultural exposure to the 132 stimulus images w...

be rare opportunities (may the land be spared of such !) of gathering facts and clearing doubts, relating to the solution of the problem of that food, that is neither deficient nor superfluous in any of its essentials. A great deal in the following remarks may be mere commonplace to many, but as important things are now and then lost sight of, by their being mere commonplaces, it may not be unr...