The article reveals the specifics of online fitness services, examines their position in market sports and wellness services. content is determined, cost this type services estimated, as well consumer benefits from acquisition.

Using econometric evidence, this article confirms that distribution of medicines online is split into two market segments of very diverse quality, and identifies the factors that drive quality and quality assurance in this activity. Unlike fraudulent, 'rogue,' websites, which offer scant guarantees and usually sell just a few medicines without prescription, online pharmacies offering insurance ...

This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a dominant retailer dual-channel supply chain. In a dual-channel sales network, the products are sold through both a traditional, physical retailer and a direct Internet channel. It is assumed that the retailer is the leader and the powerful member of the supply chain has the market power and acts as a lea...

In 2013 Online advertising generated $42B worth of revenue and more than 3.4 million direct and indirect jobs in Europe alone. The online advertising industry supports some of the most important Internet services such as search, social media and user generated content sites. However, the lack of transparency regarding tracking techniques and the type of information companies collect about users...

Recent work on online auctions for digital goods has explored the role of optimal stopping theory — particularly secretary problems — in the design of approximately optimal online mechanisms. This work generally assumes that the size of the market (number of bidders) is known a priori, but that the mechanism designer has no knowledge of the distribution of bid values. However, in many real-worl...

1. Introduction An important advantage that internet channels posit over physical markets is a reduction in search costs for prices. The reduction in search cost has rekindled interests in examining the Law of One Price (Brynjolfsson and Smith 2000). Empirical evidence shows that firms have been able to maintain their pricing power and there is significant price dispersion online (Brynjolfsson ...

As the title suggests, this paper compares two “formula” or mechanical investment techniques, dollar cost averaging and a relatively new proposal, value averaging, to a form of random investing to determine if any technique yields superior investment performance. Results indicate that value averaging does provide superior expected investment returns when investment prices are quite volatile and...

The mobile online medium (i.e. mobile data communication) allows the creation of context-sensitive profiles for mobile consumers by using identityand context information and thereby enabling the efficient targeting of current consumers' needs. However, current implementations of Mobile Marketing activities do not make use of these beneficial unique features and apply, for instance, content-base...