Social Network Service (SNS) is popular in Thailand now [25]. Many people have at least one account with Facebook, Twitter or others. People use social network for many reasons such as finding old friends, advertisement. This means that social network is used for both personal and business purposes. Even many people in Thailand use social network services, some of them still don’t use any socia...

Services through the web channel are becoming increasingly popular in the financial sector. The Stock Exchange of Thailand (SET) has implemented Internet trading as a new electronic service delivery channel, but the acceptance by securities investors has not yet been measured to assess the value of the implemented system. The two beliefs of the Technology Acceptance Model (TAM), perceived ease ...

Based on TAM and TTF theory, we construct an adoption model to analyze factors that influence users adoption m-commerce. The theoretical model is tested by Smart-PLS 2.0 on a dataset of 236 samples. The empirical result indicates that perceived fit have positive effect on perceived usefulness and perceived security, perceived value was positively related to intention to adopt m-commerce; moreov...

The benefits of an organizational memory are ultimately determined by the usefulness of the organizational memory as perceived by its users. Therefore, an improvement of an organizational memory should be measured in the added perceived usefulness. Unfortunately, the perceived usefulness has many impact factors (e.g., the precision of the user query, the urgency with which the user needs inform...

The IS continuance model has been extensively applied in past studies for investigating continued information system (IS) usage behavior. The current study attempts to extend the post-adoption beliefs in the IS continuance model based on effort-accuracy model, by extending the application of IS continuance model beyond an instrumental focus. The extended IS continuance model, incorporating the ...

This master thesis study explores technical students’ relation to perceived usefulness and ease of use of different functionality on a digital software platform for organising and structuring knowledge. The study investigates the relationship between perceived usefulness, ease of use and intention to continuously use the application while adding specific functionality and control aspects as mot...

The benefits of an organizational memory are ultimately determined by the usefulness of the organizational memory as perceived by its users. Therefore, an improvement of an organizational memory should be measured in the added perceived usefulness. Unfortunately, the perceived usefulness has many impact factors (e.g., the precision of the user query, the urgency with which the user needs inform...