With the performance of service personnel often constituting a major element of a service per se, the customer orientation of service personnel is often regarded as a main determinant of service firms’ success. Drawing on a deductively derived four-dimensional conceptualization of the customer orientation of service personnel, consisting of employees’ technical skills, social skills, motivation...

With the rapid development of world economy and progress modern science technology, e-commerce has gradually spread to public. For online shopping platform, number stores increased rapidly, especially so in recent years. Mastering rules customers’ behavior will help stand out amidst such a fiercely competitive environment. Taking cosmetics industry as an example, this paper studies purchase pla...

one of the most important factors that affects on job producitivity refers to personnel. motivation and job satisfaction (j.s) explain the reason and cause of human behavior in organization. then the study of this topic will be very important. in this paper causal model of efficient factors of job satisfaction developed by path analysis model. in this paper path analysis model have explained di...

the current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. the market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. there is fierce competition in smartphone market, due to the large selection of devic...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

today, to increase effectiveness is a strategy for success of organizations and their viability. in health care organization not only service cost- effectiveness is a major problem for productivity and organizational management but also customer-centred is in first priority. because of these reasons, most of health organization trend to patient satisfaction for their viability. if complex proce...