With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few ...

Purpose In a context where retail stores are closing down and high streets declining, the purpose of this paper is to analyse on-site shopping by tourists. This work identifies drivers that lead tourists use digital information sources at beginning process. Understanding these can help destination managers retailers encourage shop. Design/methodology/approach A personal survey was conducted in ...

1 Nursing Department, Islamic Azad University, Aliabad Katoul Branch, Aliabad Katoul, IR Iran 2 Department of Infectious and Tropical Diseases, School of Medicine, Tehran University of Medical Sciences, Tehran, IR Iran 3 Epidemiology and Biostatistics Department, School of Public Health, Tehran University of Medical Sciences, Tehran, IR Iran 4 Nursing Department, Islamic Azad University, Iransh...

The purpose of this study is to use structural equation modeling (SEM) to explore the influence of online bookstore consumers’ perception on their purchase intention. Through literature review, four constructs were used to establish a causal relationship between perception of online shopping and consumers’ purchase intention. Questionnaires based on these four constructs were designed and distr...

1 Biotechnology Research Center, Tehran University of Medical Sciences, Tehran, IR Iran 2 Department of Pathobiology, School of Public Health, Tehran University of Medical Sciences, Tehran, IR Iran 3 Department of Infectious Diseases, Sina Hospital, Tehran University of Medical Science, Tehran, IR Iran 4 Department of Epidemiology and Biostatistics, School of Public Health, Tehran University of...

Department of Medical Biotechnology, School of Medicine, Mashhad University of Medical Sciences, Mashhad, IR Iran Department of Pathobiology, School of Public Health, Tehran University of Medical Sciences, Tehran, IR Iran Department of Microbiology, Islamic Azad University, Nourth Tehran Branch, Tehran, IR Iran Department of Microbiology, Guilan Science and Research Branch, Islamic Azad Univers...

Samineh JAFARI, Soodabeh SAEIDNIA, Mohammad Reza SHAMS ARDEKANI , Abbas HADJIAKHOONDI, Mahnaz KHANAVI* Department of Pharmacognosy, Faculty of Pharmacy, Tehran University of Medical Sciences, Tehran 14155-6451, Iran Department of Pharmacognosy, Faculty of Pharmacy, Zanjan University of Medical Sciences, Zanjan, Iran Medicinal Plants Research Centre, Tehran University of Medical Sciences, Tehran...

Professor, School of Civil and Environmental Engineering, Amirkabir University (Tehran Polytechnic), Tehran, Iran. email: [email protected] Ph.D. Student, School of Civil and Environmental Engineering, Amirkabir University (Tehran Polytechnic), Tehran, Iran. email: [email protected] Assistant Professor, Department of Civil Engineering, University of Tehran, Tehran, Iran. email: kerach...

Department of Biotechnology, Faculty Advanced Sciences and Technology, Tehran Medical Sciences, Islamic Azad University, Tehran, Iran , [email protected]