CODYRUN is a multi-zone software integrating thermal building simulation, airflow, and pollutant transfer. A first question thus arose as to the integration of indoor lighting conditions into the simulation, leading to a new model calculating natural and artificial lighting. The results of this new daylighting module were then compared with results of other simulation codes and experimental cas...

تتبلور مشكلة الدراسة في رصد المحتوى الاعلاني المقدم الفضائيات العراقية للتعرف على طبيعة الافكار المتضمنة هذه الاعلانات والتعرف القيم التي تحملها والاستراتيجيات الابداعية والاستمالات الاعلانية تستخدمها. حيث يعد البث الفضائي المباشر من أهم التطورات التكنولوجية مجال الاتصالات عقد التسعينيات وتعد الإعلانات بأشكالها ووظائفها المختلفة إحدى المضامين تقدمها تحرص توجيه رسائلها الإعلانية بشكل خاص والاتصا...

in today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. this research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? this query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with t...

In this paper, we propose a multi-agent model for analyzing recognition process of advertising information. We selected brand communication in enterprises as our research target and analyzed customer ’s recognition process of TV commercials from the viewpoints of audio-visual rhetoric and cognitive science. And we designed multi-agent model concerned with customer ’s recognition process. The mu...

Online advertising is considered as one of the most popular forms communication in persuading consumers to purchase a product. It asks question how an advertisement becomes well-written or well-processed. Correspondingly, many factors contribute making online successful process. In this light, researchers aim determine influence different elements advertisements on Late Generation Z's intention...

Consumers’ learning styles influence their attitudes toward advertisements and, in turn, purchase intention. In particular, differ terms of visual attention when viewing static objects. However, despite the increasing popularity mobile video advertisements, few studies have used to observe consumer cognition and Additionally, there is a research gap regarding context on intentions. Based style ...

Purpose- Marketers want to know the best advertisement medium which can make their advertising more effective. This study seeks find a linkage between television advertisement, radio newspaper and outdoor towards customers’ purchase decisions in Ghana. Design/Methodology- Using University students Ghana as population, employed simple random sampling approach collected data from UCC KNUST. Seven...

This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous consumer devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support scalable advertisement service in multi-screen service environment, we suggest a new advertising framework ...

The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control. A self-designed questionnaire was used in an outdoor intercept survey to collect information about the perception of citizens toward the effect o...