From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society t...

High background noise is an impediment to signal detection and perception. We report the use of multiple solutions to improve signal perception in the acoustic and visual modality by the Bornean rock frog, Staurois parvus. We discovered that vocal communication was not impaired by continuous abiotic background noise characterised by fast-flowing water. Males modified amplitude, pitch, repetitio...

This paper aims to better understand the effect of visual attention on processing banner and native advertisements Facebook consequently brand recognition attitude. Using an eye-tracking experiment (N = 90), we show that a advertisement attracts more longer (i.e., total fixation duration, count, average visit duration) compared advertisement. Moreover, duration increases persuasion knowledge ad...

The goal of this study is to undertake a multimodal analysis print advertisement for the Samsung Galaxy S5. According Cheong (2004), general structure advertisements as follows: Capture^Focus^Justification. This encompasses both verbal and visual aspects advertising. describe observed in To achieve research's goal, descriptive qualitative research was used. information, which advertisement, gat...