This study is to analyze the role of customer delight in mediating effect experiential value on Word Mouth (WOM) customers fine dining restaurants Indonesia. Questionnaires were distributed using purposive sampling technique order obtain a sample 250 respondents. The research data analyzed statistically descriptive Partial Least Square (PLS) method. results found that variables supported by dim...

Firms in many industries release or distribute their new products, often those that have shorter lifecycles, in a sequence of stages. It is often their practice as well to launch separate advertising campaigns at each distribution stage. In this context, promotion mix elements, advertising and word-of-mouth (WOM), can play important, separate, and yet interdependent roles in stimulating demand,...

This research examines how similarities in educational and ethnic backgrounds (status homophily), between word of mouth (WOM) participants, influences the effectiveness received offline WOM on recipient’s behavioural intentions. The similarity individuals is conceptualized as acquired homophily, whereas defined ascribed homophily. study employs scenario-based experiments, results suggest that p...

With their exceptional interactive and communicative capabilities, Online Social Networks (OSNs) allow destinations and companies to heighten their brand awareness. Many tourist destinations and hospitality brands are exploring the use of OSNs to form brand awareness and generate positive WOM. The purpose of this research is to propose and empirically test a theory-driven model of brand awarene...

The explosive development of Web 2.0 and online word-of-mouth (WOM) communications have facilitated the transaction of experience goods from offline to online. However, most of the online WOM merely consist of words which make it hard to convey the subtle feelings and experiences of consuming such products or services. In order to form more precise perceptions and reduce uncertainty, search eng...

While several sources tout the superiority of word-of-mouth over traditional marketing communication techniques, it still remains unclear how to measure word-of-mouth and how to compare its relative effectiveness in improving long-term performance. Internet social networking sites offer an attractive opportunity to study word-of-mouth due to their consistent and efficient tracking of electronic...

Word-of-mouth (WOM) is recognized as an effective communication channel among consumers. The Internet provides consumers with richer sales information and more online associates than do brick-and-mortar stores but makes complex the assessment of the shaping of electronic WOM (eWOM) intention and return on eWOM. Thus, we will conduct two experiments to examine the shaping of eWOM intention and r...