نتایج جستجو برای: advertising effectiveness
تعداد نتایج: 339459 فیلتر نتایج به سال:
Social exposure is one of the factors affecting the diffusion dynamics for Electric Vehicles (EV) uptake. It could be increased by advertising, but the effects of it change among different groups of people and residential zones. This study develops an optimization model that determines efficient allocation of advertising budget to zones. This model includes a dynamic market diffusion model (Str...
The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...
How should forward-looking managers plan advertising if they envision a productharm crisis in the future? To address this question, we propose a dynamic model of brand advertising in which, at each instant, a non-zero probability exists for the occurrence of a crisis event, which damages the brand’s baseline sales and may enhance or erode marketing effectiveness when the crisis occurs. Because ...
INTRODUCTION Food and beverage TV advertising contributes to childhood obesity. The current tax treatment of advertising as an ordinary business expense in the U.S. subsidizes marketing of nutritionally poor foods and beverages to children. This study models the effect of a national intervention that eliminates the tax subsidy of advertising nutritionally poor foods and beverages on TV to child...
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