This article explores lessons learned from a decade of teaching an online course on the politics and psychology of hatred using a scholarship of teaching and learning (SoTL) model. The authors illuminate course etiquette and a critical thinking model that incorporates SoTL into the ongoing fabric of the classroom. In addition, discussion centers on utilizing SoTL to satisfy colleagues concerned...

This article presents data from the UK Mass Observation Archive drawn from the 1982 Winter Food Directive, which focuses on memories of childhood food 'hates'. Through our analysis of these data, we identify three main findings: (a) there is a discrepancy between individual-level and collective aggregate level food hates, which problematises the notion of commensality; (b) a small but powerful ...

IT is widely recognised that many young people entering their first job meet with disillusionment and disappointment. At first glance, this seems rather surprising, since only a short time earlier the same individual boys and girls yearned to commence work, deplored the short-comings of their teachers, moaned about their home-work and hated the classroom. Perhaps after ten or twelve years of th...

a r t i c l e i n f o Keywords: Customer–brand identification Company identity Brand identity Social identity Brand loyalty This paper proposes a social identity perspective of customer–brand relationship and integrates brand identity and identification with value, trust and satisfaction in predicting brand loyalty. Two studies' empirical results support this path to brand loyalty framework. Th...

This study investigated the criminal histories and violence risk of a sample of 204 hate crime offenders. Record review of the offender’s criminal history was rated on the HCR-20 and Cormier-Lang scales. Crime reports were rated for the severity of the bias offense on the Victim Functional Impact scale and the offender’s targeting of outgroup victims–i.e., the bias intent. Findings indicated th...

Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is to present a model of the role of brand trust on brand identity through the mediating role of br...

OBJECTIVE To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). DESIGN Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade p...

The paper introduces a deep learningbased Twitter hate-speech text classification system. The classifier assigns each tweet to one of four predefined categories: racism, sexism, both (racism and sexism) and non-hate-speech. Four Convolutional Neural Network models were trained on resp. character 4-grams, word vectors based on semantic information built using word2vec, randomly generated word ve...