نتایج جستجو برای: competitive marketing
تعداد نتایج: 140822 فیلتر نتایج به سال:
Managers need to specially regard marketing and its modern approaches in order to succeed in today competitive environment. Market orientation is one of the new approaches of marketing in which customer is supposed to be center and ultimate goal of business so provides premier performance via innovative mechanisms. So this survey aims to study influence of market orientation on market function ...
Area Editor: Eitan Muller
Studies in the field of brand management emphasize the impact of this branch of marketing on performance, profitability and business value for its stakehold-ers. For being survived, companies should focus on competitive advantages and getting more consumers’ satisfaction for sale and more market shares. One of the useful tools that make the company less vulnerable in market competitive activiti...
a r t i c l e i n f o A principal challenge confronting the senior marketing team in B2B firms is how to ensure that the marketing strategies they develop are implemented effectively. The literature indicates that mid-level marketing managers' perceptions of the procedural justice within the firm may be critical in this respect. However, there has been little empirical research on this issue. T...
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...
The present investigation aims study the sustainability of business model Portuguese SMEs operating in B2B International market analyzing influence dynamic marketing capabilities and adaptive their international performance. It will also analyze moderating effects Competitive Intensity within this scenario. A quantitative was developed, using a questionnaire as research method. In total, 335 va...
The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework is essential for marketing strategists to determine the most appropriate marketing strategy in an eff...
بررسی رابطه همخوانی شخصیت مصرفکننده با برند، هویت پذیری مصرفکننده از برند و نیات رفتاری پس از خرید
In today's rapidly changing and highly competitive market, organizations are always looking for new ways to gain and maintain competitive advantage. For this reason, the brand personality as a prominent issue is discussed and marketing activities with the aim of having customers who believe brand character and distinguish and prefer it from competitors and as well as strengthening communication...
Genetic algorithms (GAs) have been used extensively in engineering and computer science to optimize specific functions, especially those which exhibit non-convexities and so are not amenable to calculus-based methods of optimization. A parallel use of GAs has been to solve algorithmic problems. A third domain in which GAs have been used is that of searching for mappings which optimize a repeate...
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