Traditional techniques can measure cognitive and emotional verbal expressions below the consciousness level. The disadvantages of this technique is not able to provide information on responses in an unconscious state. Artificial intelligence neural network a cost-effective alternative for neuromarketing tools. Neuromarketing new designing marketing strategies, especially advertising campaigns. ...

Purpose The purpose of this research is to understand whether service robots can safeguard servicescapes from deviant consumer behaviour. Using routine activity theory, examines increasing the perceived humanness reduces customer intentions commit behaviour and negative relationship mediated by empathy risk being caught. Design/methodology/approach Five hundred fifty-three US residents responde...

Various barriers for the uptake of energy-efficiency measures in the domestic sector have been identified. Projects try to quantify the effect of individual barriers like transaction costs, information lack, access to technologies or convenience. We propose to use the ‘consumer choice chain’ as a wider framework to understand energy-efficiency choices by domestic consumers. This allows comparis...