Virtual Reality (VR) is shaping all human activities, and with the advent of metaverse, buyers are going to experience new ways doing shopping. What would happen if consumers will be asked assess a product's attribute, i.e., packaging, in virtual environment, instead being able physically hold product, like traditional purchasing process? The aim this study analyze consumers' evaluation package...

Aim of study: This research explores consumers’ acceptance and sensory evaluation, measures the willingness to pay (WTP) for most important attributes a locally grown fresh potato variety.
 Area Aragon, Spain.
 Material methods: Data were collected from two experiments. Experiment 1 (shopping stage) explored product positioning reveals using three measurements: visual appearance ratin...

the study investigates consumers’ preference for cowpea reflected in the nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. the price data used for this study were obtained through a market survey. a common data collection protocol was employed. every month, between october 2009 to december 2010, five cowpea samples per seller were bou...

In this paper I study the possibility of full surplus extraction on arbitrary type spaces, with three main results: (i) I characterize full surplus extraction, (ii) I characterize full surplus extraction assuming that the surplus-extracting allocation is implementable, and (iii) I show that virtually full surplus extraction implies full surplus extraction. The characterizing condition in (ii) a...