the aim of this research is to investigated the effect of food product health claims in consumers evaluation and new products development.  this research attempts to develop quality standards in health food industry done for new product of soya enriched bread. the relationship between factors influencing the evaluation of health claims and new product performance will be investigated. in this c...

Consumers now have a variety of shopping information sources online and offline in making purchase decisions. How has the Web changed the perceptions of consumers regarding the relative importance of different shopping information sources? Applying the attribution principle and the least effort principle, the authors hypothesize the relative importance of self-evaluation and three types of reco...

Two experiments explored the effect of unobtrusively induced expressions of approach and avoidance on consumers’evaluation of well-known products. In Study 1, valenced objects were presented moving horizontally or vertically on a screen, thereby inducing either head shaking or head nodding. Objects were also presented without movement. Induced nodding led to more favorable evaluations of positi...

Consumers' opinions toward product design alternatives are often subjective and perceptual, which reflect their perception about a product and can be described using Kansei adjectives. Therefore, Kansei evaluation is often employed to determine consumers' preference. However, how to identify and improve the reliability of consumers' Kansei evaluation opinions toward design alternatives has an i...

As decision makers of online trading, consumers make trading decisions according to their perceived profit value. Considering both the objective profit value and consumers’ trust profit (or loss) value according to the evaluation of historical buyers, this paper proposed an analysis method about perceived profit value based on prospect theory. Firstly, it described the variables related to the ...

When shopping for a product or searching for information on a website, it may take several attempts for consumers to find what they are looking for. It is suggested that these unsuccessful attempts to find a product or information, i.e., dead-ends, influence consumers’ perception and evaluation of the website usability. Results of this study, conducted with 204 consumers over two different site...