Abstract This paper explores a semiotic notion of body as starting point for bridging biosemiotic with social theory. The cornerstone the argument is that criticism classic view meaning double articulation can support language-centrism lies at foundation biosemiotics. Besides pragmatic epistemological advantages implicit in theoretical synthesis, I argue this brings contribution to philosophy m...

The paper outlines the translation process involved in the ORC Macro’s evaluation of the State Department’s International Visitor Leadership Program (IVLP) in Russia, Ukraine, Kazakhstan, and Georgia. The IVLP is a long-running program in which foreign professionals and prospective leaders from all over the world have the opportunity to participate in funded short-term visits to the United Stat...

People implicitly associate positive ideas with their dominant side of space and negative ideas with their non-dominant side. Right-handers tend to associate "good" with "right" and "bad" with "left," but left-handers associate "bad" with "right" and "good" with "left." Whereas right-handers' implicit associations align with idioms in language and culture that link "good" with "right," left-han...

India is unlike Western/European markets where cultural homogeneity is higher to the extent that marketing communications and branding solutions can be developed and seamlessly applied to large populations with greater efficacy. Communicating to culturally diverse groups using a common creative theme could be challenging. Communication serves multiple purposes, e.g. awareness and/or recall buil...

This article reports a study of the relation between narcissism as a personality characteristic and the cultural dimension of individualism/collectivism. Participants from a more collectivistic society (Poland; n = 167) were compared with participants from a more individualistic society (The Netherlands; n = 156). Two dimensions of narcissism were distinguished: overt and covert. The cultural t...

Aspects of utterance meaning It is widely accepted within pragmatics that there is a distinction to be made between the explicit content and the implicit import of an utterance. There is much less agreement about the precise nature of this distinction, how it is to be drawn, and whether any such two-way distinction can do justice to the levels and kinds of meaning involved in utterance interpre...

This article examines the impact of cultural codes on the conduct and outcomes of evaluation. Cultural codes are defined as symbols and systems of meaning that are relevant to members of a particular culture (or subculture).These codes can be utilized to facilitate communication within the ‘inside group’ and also to obscure the meaning to ‘outside groups’. Drawing on the authors’ combined exper...

This paper discusses the equivalent of Arabic proverbs and English through a study contrastive analysis. Contrastive analysis is method that plays an important role in linguistic whether it comparison between two or more languages to explore similarities differences languages. type research qualitative descriptive using hermeneutic cultural communicative approach. The author uses this approach ...