Purpose – The purpose of this paper is to validate empirically the impact of seven literature-based constructs on customer satisfaction using a sample from the Greek online shopping context. Design/methodology/approach – The authors test a set of hypotheses about the influence that the constructs have on overall satisfaction. Also tested are a set of hypotheses about the satisfaction influence ...

This paper describes an application of evolutionary algorithms to the predictive modelling of customer behaviour in a business environment. Predictive models are represented as fuzzy rule bases, which allows for intuitive human interpretability of the results obtained, while providing satisfactory accuracy. An empirical case study is presented to show the effectiveness of the approach.

Managing customer relations is one of the main contemporary challenges facing banks, especially in terms new social changes and major human behaviour, generated by COVID-19 crisis. The currently drifting economic climate affects all existing potential customers consumer being much more demanding on products services purchased, their particularities, conditions proposed prices bank-customer rela...

OBJECTIVE Literature on food environments has expanded rapidly, yet most research focuses on stores and community characteristics without integrating customer-level data. The present study combines customer shopping behaviour with store food inventory data. DESIGN Face-to-face interviews were conducted with customers shopping in corner stores to measure food shopping behaviour, household food...