the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

Social Customer Relationship Management systems represent a new area in the field of CRM which together with rapid development of Social Networks and Social Media has acquired strategic importance for many companies. As a response to ongoing challenges related to growing customer expectations, in this paper we present intelligent tools for customer behaviour prediction in Social CRM systems. Th...

Abstract The purpose of this article is to indicate, based on publications in the field ‘dysfunctional customer behaviour’, items most often cited and essential for researchers who cite them, as well introduce topics their relationships that represent conceptual space behaviour’. indicated objective will be realised basis selected bibliometric analyses. A set 74 resulting from searches two data...

With the rapid increase in electronic and mobile commerce over the last few years, the academic literature on online and mobile customer behaviour has been fairly plentiful with a great deal of quantitative studies testing variations of existing customer behaviour theories. However, little attention has been given to qualitative studies in the field, which seek to explore new aspects of online ...

Load forecasting plays a critical role in Smart Grid. As there have been various types of customers with different behaviours in a Smart Grid, it would benefit load forecasting if customer behaviours were taken into consideration. This paper proposes a novel load forecasting method that efficiently explores customers’ power consumption behaviours through learning. Our method uses L1-CCRF to ini...

Purpose Unethically behaving customers deviating from morally acceptable norms have posed an additional challenge to retailers, frontline employees (FLEs) and other in recent crisis-dominant environments. While research concerning customer behaviour ethicality focusses on purchasing modes consumption behaviour, unethicality all its facets receives limited attention, leaving dimensions of unethi...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...