The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the ...

During the past decade, there have been a variety of significant developments in data mining techniques. Some of these developments are implemented in customized service to develop customer relationship. Customized service is actually crucial in retail markets. Marketing managers can develop long-term and pleasant relationships with customers if they can detect and predict changes in customer b...

Response modeling, which predicts whether each customer will respond or how much each customer will spend based on the database of customers, becomes a key factor of direct marketing. In previous researches, several classification approaches, include Support Vector Machines (SVM) and Neural Networks (NN), have been applied for response modeling. However, there are two drawbacks of conventional ...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

Introduction: The Iranian Brain Imaging Database (IBID) was initiated in 2017, with 5 major goals: provide researchers easy access to a neuroimaging database, provide normative quantitative measures of the brain for clinical research purposes, study the aging profile of the brain, examine the association of brain structure and function, and join the ENIGMA consortium. Many prestigious databases...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

Digital marketing is a very important position in line with the ever-advancing technology and changing customer demands needs. Due to increase studies on digital recent years, this study has been carried out order present relevant literature researchers together. In study, field of examined. This which examines marketing, offers quantitative-based approach current trends marketing. The paper us...

The primary purpose of this study is to analyze the structure and dynamics scientific publications in field environmental management social marketing their relationship. authors analyzed original keywords marketing. They carried out analysis works Scopus scientometric database with subsequent use analytics built database, as well modern software for bibliometric VOSviewer SciMAT. This included ...