This study explored the consequences of entrepreneurial marketing by creating empirical evidence grounded in dynamic capability view and image theory. The proposed a direct indirect relationship between competitive advantage, recognizing corporate creativity as boundary condition on marketing-competitive advantage link suggesting moderated model. explained theoretical practical contribution our...

Along with the advances of science and technology, higher education has had a substantial transformation towards autonomy associated entrepreneurship, innovation, creativity. Vietnam is facing challenges changes in governance for public universities. From general theory academic literature review entrepreneurial university, especially organizational structure, article offers policy suggestions ...

Creativity and innovation are fundamental traits of a creative leader in the film industry. This article explores South African landscape innovative opportunities for entrepreneurs. It further describes emerging leadership terms an Entrepreneurial Conceptual Framework (creative output 2) that includes functional relationship equation 1). The conceptual framework between four key dimensions (sof...

Motivation to develop a new business is required not only by self-confidence in its ability succeed, but also access information about entrepreneurial opportunities. This study aims determine how the motivation entrepreneurship street vendors Seruni Beach, Bantaeng Regency. Data collection used through observation, interview and documentation techniques. Informants were seven informants with ty...

Innovative use of resources to pursue opportunities has become vital for all organizations. Even large traditional firms operating in stable and mature markets increasingly stress entrepreneurial initiative as a key element in their strategic long-term orientation. While traditional management literature has identified contextual features that foster entrepreneurial activity, little research ha...

This paper empirically assesses the relationship of entrepreneurial intention and its antecedents among graduating students of UTM. This study is based on the models developed by Davidsson [7] and Autio et al. [1]. Research framework has utilized the modified version of the original study. Work experience, vicarious experience, general attitude, image of entrepreneurship and other demographic v...

The strategic role of the entrepreneur as an agent of economic transformation in society is visible in employment and wealth generation, stimulation of indigenous entrepreneurship or promotion of entrepreneurial culture. The Nigerian government has accordingly created the enabling environment to nurture entrepreneurial development, through the establishment of various agencies to provide financ...