This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling method and an infinite population formula were used as well as a five-option Likert questionnaire...

How should fitness be measured to determine which phenotype or "strategy" is uninvadable when evolution occurs in a group-structured population subject to local demographic and environmental heterogeneity? Several fitness measures, such as basic reproductive number, lifetime dispersal success of a local lineage, or inclusive fitness have been proposed to address this question, but the relations...

Background & objectives: Today, accurate measurement of physical activity volume and assessment of physical fitness is necessary to promote community health. So, the purpose of this study was to investigate the prevalence of obesity and its relationship with physical fitness indices of Mashhad offices employees. Methods: A total of 3737 subjects aged 20 to 60 years (2559 men and 1178 women) we...

Background. Execution of fitness testing in physical education classes is influenced by students’ motivation. Therefore, addressing new testing approaches seems necessary to more accurately measure student performance. Objectives. This study presents changes in fitness performance after applying a physical fitness tests battery (without external stimuli - WS) and with external stimuli (verbal ...