The development of innovative green products that can compete in unpredictable markets is a challenge for manufacturing firms. Hence, firms need to reconfigure their strategies by considering and strengthening the appropriate set internal capabilities achieve effective product development. Therefore initiatives implemented relation practices innovation are attracting increasing scholarly attent...

Chromyl chloride was prepared by the literature method 3. A solution of formic acid in carbon tetra­ chloride was added dropwise to chromyl chloride diluted in the same solvent so that the reaction product was always in excess of formic acid. Since the reaction was violently exothermic, the reaction vessel was maintained at 0 °C throughout the addition. After a few minutes, the colour of the so...

Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell the...

Environmental issues have become an imperative concern for most companies in relation to modern product development. Special procedures have to be taken during the product development process to comply with recent green directives. Product structure is recognized as a critical factor that provides effective means for reducing environmental impact in product end-of-life. However, most previous s...

While sustainability has been identified as a critical driver of innovation, our understanding green innovation activities interrelationship with capability antecedents and consequences both exploration exploitation remains unclear. A preliminary framework is developed to guide hypotheses provide insights into its connections new product advantage from Resource-Advantage (R-A) perspective. samp...