Purpose Islamic marketing is an emerging field with a lot of potentials, so it worthwhile to explore it. This paper aims conduct research on the unexplored relationship antecedents equity, image and consumers’ trust satisfaction halal brands. Design/methodology/approach A structured questionnaire was designed analyze brand equity its antecedents. Data were collected from 250 consumers Kota Sama...

The purpose of this study is to examine customer satisfaction halal restaurants that have received certification from the Korea Muslim Federation (KMF). A total 1,544 reviews 11 halal-certified in South were collected Google using SCTM 3.0 (Smart Crawling and Text Mining). UCINET 6.0 used analyze network centrality perform CONCOR analysis. This quantitatively identified relationship among five ...

This study uses a quantitative verification method with the aim of analyzing effect Food Ingredients, Halal Certification and Religiosity on Purchase Intention Processed Food. The sampling technique used accidental technical for primary data, 125 Muslim respondents living in various cities Java outside Java. Sampling using googleform data processing SPSS software. results showed that simultaneo...