one of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. in this study, first we have used internal factor evaluation (ife) matrix for recognizing and comparing strengths...

The article analyzes international examples of the development image territories and creation a city brand, gives marketing recommendations for large small settlements. Territories need in order management entities to achieve their goals at various levels. To do this, it is necessary form conceptual approach territories. Currently, modern countries, regions cities not only offer product demande...