objective: aim of this experimental study is evaluating the effectiveness of two different approaches towards the treatment of major depressive disorder (mdd): positive-oriented psychotherapy and group cognitive-behavior therapy. methods: eighteen out-patients suffering from major depression were randomly divided into two groups to be treated according to either of these two approaches. both gr...

Companies have recognized the relevance of brand personality in shaping consumer behavior and thus necessarily incorporate it in their brand management strategies. Previous research has suggested that brand personality increases consumer preference and usage. Given the potential utility of brand personality for marketers, this paper reviews and analyses the relevant research and thereby identif...

The recent COVID-19 pandemic has impacted various aspects of consumer behavior and affected spending levels. In addition, businesses have had to adapt everchanging environmental conditions survive this global health, economic, social crisis. online market taken an important place in people’s daily lives, while e-commerce sales media usage increased during period. main objective article was exam...

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...

In order to study the consumer behavior conducted such topic from the consumer of China. There are four main purposes namely culture, government policies behavior on purchasing commercial houses. as perception, attitudes, learning behaviors. Thirdly, to study how buyers. Finally, to understand the A survey on consumer commercial house buying behavior has been conducted in GuangXi, China. The da...