Having a specific identity helps English cafe to be one of popular courses in Jogjakarta. This research aims understand the discourses social interaction for construction and how each discourse construct its as an learning institution. used Critical Discourse Analysis approach answer question about construction. To collect data, researcher three data collection techniques; interview, observatio...

Keywords: language interpretationlanguage generationdiscourse segmentationdiscourse relations Contents list: Theories of discourse structure; Interpretation of discourse; Generation of discourse; Empirical approaches to discourse Discourse Processing concerns the computational processes underlying the interpretation and production of text encompassing more than one sentence, i.e., discourse. Di...


 This study examines the femvertising discourse contained in MKS Shoes advertisement What Makes Us Women edition. The depiction of female figure is still synonymous with practice femininity where gender stereotypes apply to divide characteristics that women and men should have. making a text contains certain discourse. production also aimed at influencing ideological construction which li...

The Critical Discourse Analysis is often applied to analyze political discourse including the public speech, in which the speaker wins favorite response from the audience. This paper, based on Critical Discourse Analysis theory and Systematic Functional Linguistics, analyzes Barack Obama’s presidential speeches mainly from the point of transitivity and modality, in which we can learn the langua...

Critical discourse analysis (CDA) is an effective method of the analysis. It aimed at analyzing special relationship between power and traditional ideology in implied discourse. Traditional always analyzes structure composition terms linguistic features, CDA makes language more creative. deeply explores inherent potential systematically interprets deep meaning This paper will take specific corp...