Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...

Purpose – The purpose of this paper is to understand the nature of the inter-relationships among brand equity dimensions in the fast fashion context. Design/methodology/approach – Based on the empirical data collected from 419 fast fashion consumers in the USA, the study investigated the inter-relationships among the various brand equity dimensions by structural equation modeling. Findings – Th...

OBJECTIVE Perceived stress; emotional eating; anhedonia; depression and dietary restraint, hunger, and disinhibition have been studied as risk factors for obesity. However, the majority of studies have been cross-sectional and the directionality of these relationships remains unclear. In this longitudinal study, we assess their impact on future weight change. METHODS Psychological predictors ...

Value addition in agriculture predominantly offers a means to increase, rejuvenate and stabilize farm income. Farmers Training Institute (FTI) is a premier training institute, signifying value addition training programme. The study reported here explored, to what extent the training programme of value addition had been changing participants perceived knowledge, acquisition of skills and adoptio...