Electricity generated by renewable energies (RES-E) already accounts for 25% of Germany’s electricity supply. This has led to recent discussions for a better market integration of RES-E. The paper examines how competing actors and their ideas on market integration developed new services for direct marketing according to their respective origins and tried to shape the regulatory framework. The p...

In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...

C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...

S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...

Nowadays, in turbulent and violate global markets, agility has been considered as a fundamental characteristic of a supply chain needed for survival. To achieve the competitive edge, companies must align with suppliers and customers to streamline operations, as well as agility beyond individual companies. Consequently Agile Supply Chain (ASC) is considered as a dominant competitive advantage.  ...

Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility. In fact, electronic-commerce has created a massive revolution in Business style and global trading. Objectives. The goal of this study was identifying of Effective Factors on Development of the Electronic Marketing Capa...

To better understand the interaction and importance of laboratory testing and the pricing and marketing of forages, a survey of professional animal nutritionists was conducted Fall, 2011. The purpose was to develop a better understanding of the sum total ‘demand’ factors which determine how forage quality should be measured and linked to markets. This survey showed that nutritionists generally ...

Marketing for wines is a determinant tool several stakeholders within the wine sector, but there are not many studies concerning topic “wine marketing” and even fewer that take bibliometric approach. In turn, strategic agri-food product economy of countries around world, particularly in Mediterranean countries. Beyond economic level, has an environmental, social, cultural dimension. All these d...