Fashion has touched every sphere of modern consumers globally. Marketers have realized the immense potential to yield business in this booming segment. In present scenario irrespective of the class Indian consumers are adopting fashionable items quickly and conveniently with the rise in competition. The main purpose of the paper is to focus on recent developmental trends in fashion marketing in...

This article examines whether business really is undergoing a revolution or just the latest in a series of incremental changes with the universal and seemingly exponential spread of Internet technology. While it is tempting to regard the Internet as a unique challenge through its dual role as a driver of change and provider of tools for change, the article begins by drawing upon a number of his...

Marketing decision-making in SMEs tends to be simplistic, haphazard, unstructured, intuitive, unplanned, and with a short-tem1 focus. Moreover, decision-making in the small fiffi1 is strongly influenced and characterised by the inherent competencies of the ownermanager. Thus, an identification of these competencies are crucial in any study of SME marketing decision making, given the dominant ro...

With the success of online social networks and microblogs such as Facebook, Flickr and Twitter, the phenomenon of influence exerted by users of such platforms on other users, and how it propagates in the network, has recently attracted the interest of computer scientists, information technologists, and marketing specialists. One of the key problems in this area is the identification of influent...

Graph theory has an important role in the area of applications of networks and clustering‎. ‎In the case of dealing with uncertain data‎, ‎we must utilize ambiguous data such as fuzzy value‎, ‎fuzzy interval value or values of fuzzy number‎. ‎In this study‎, ‎values of fuzzy number were used‎. ‎Initially‎, ‎we utilized the fuzzy number value fuzzy relation and then proposed fuzzy number-value f...

The Covid pandemic has been successfully overcome. Estimates of the weak world economy have also predicted. However, it is noted that need for housing continues to increase. Along with increasing residential homes, interior design services increased. This increase because people a comfortable place live. Especially house offering limited area, compact needed. Therefore, offer increasingly wides...

In recent years, the concept of relationship value has attracted increasing attention among marketing researchers and practitioners alike. Despite a growing body of literature in this area, no generally accepted conceptualization of relationship value has emerged from the marketing literature. The present paper investigates the theoretical foundations of relationship value and identifies seven ...

Given the explosive growth of customer and transactional information, data mining can potentially discover new knowledge to improve managerial decision making in marketing. This study proposes an innovative approach to data mining using Bayesian Networks and evolutionary programming and applies the methods to direct marketing data. The results suggest that this approach to knowledge discovery c...

The present work proposes a novel approach for a future shopping system. Customers’ personal data are protected by a blockchainbased storage network. Based on the bitcoin protocol, the system transacts encrypted data in a tamper-proof way and is able to run secure multiparty computations while no one but the data owner has access to the input data. Thus, a potential customer is able to allow a ...

Relationship marketing in consumer markets came to the forefront of marketing in the 1990s. However, theory development in this area lags behind applications and prescriptions. We attribute this lack of development, in part, to researchers asking the wrong questions. A case is made for reassessing the epistemological and ontological assumptions about relationships in consumer markets. We argue ...