this study was carried out in zarabd, bardsir and sirjan in kerman province in 2002-2003. a number of 58 green-house owners, five wholesaller and 20 retalisaller selected by systemathic sampling method. the results showed that cost marketing service was from 196 to 620 rials and marketing net benefit was 375 rials for cucumber and 230 rials for tomato. retail marketing net benefit was 204 rials...

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

Information and communication technology (ICT) has been increasingly used by all business functions during the past 50 years. For much of this time marketing practitioners have endeavoured to find the best ways to introduce ICT successfully into their domain, while marketing academics struggled to develop appropriate explanatory and prescriptive frameworks to enable the comprehensive study of t...

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

routing in ad-hoc networks, specifically intelligent-based ones, is a highly interested research topic in recent years. most of them are simulation-based study. large percentages have not even mentioned some of the fundamental parameters. this strictly reduces their validity and reliability. on the other hand, there is not a comprehensive framework to classify routing algorithms in wireless sen...