Innovation is becoming more and more important in modern society. There are a lot of researches on different kinds of innovation but marketing innovation is one kind of innovation that has not been studied frequently before. Marketing innovation is defined as a new way in which companies can market themselves to potential or existing customers. The study shows some key elements for marketing in...

Business information systems have radically transformed business processes with the emergence of new digital communication forms. However, employees still communicate verbally and on paper as well. This study analyses internal and external communication of three business units through an analysis of 60 to 150 communication genres in each. According to the results, 51% to 59% of internal stored ...

As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

E-banking (electronic banking) is the modified business banking toward E-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. By using this method, the demands of customers such as time independent and high flexible actions are satisfied. In this process, marketing is so important because guiding cust...

in this paper different channels of pomegranate marketing in lorestan province are identified and the economic evaluation of these path ways is discussed. for this purpose, the different marketing margins, the share of marketing agents of final price of product, marketing cost coefficient and marketing efficiency in each channel was calculated. the necessary cross-sectional data and information...

Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more-detailed information. A …rm can make it easier or harder for these consumers to obtain such information. We explore consumers’information gathering and the …rm’s integrated strategy for marketing, pricing, and investment in ensuring quality. In particular, we highlight that when consumers are...

Emerging information technologies play an increasingly important role, not only to automate tasks within organizations but also to provide the infrastructure to facilitate communication across organizational boundaries, to implement one-to-one marketing strategies, or to manage business relationships. Web Information Systems (WIS) provide a platform that can help establish and manage customer r...

Since its inception as a theme park in 1992, and aiming to adjust to a seasonal adjusted demand, Port Aventura had invested heavily in new shows, rides, hotels, golf courses, a convention centre, and a shopping mall. Yet, such evolution from a theme park to a resort had posed new challenges for the executive team of Port Aventura. In particular, whereas as a resort the commercial activity had f...

Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This i...