Indent buying on Wechat is a new e-commerce model in China. Product trade is different from ordinary online shopping under this model. We conducted an empirical study and found that trust, information quality and perceived value have significant impact on consumers’ intention to purchase indent buying products. Information quality and word of mouth significantly influence consumers’ perceived v...

Researchers investigating various aspects of organizational buying behavior often have reported mixed, sometimes contradictory results. Recently, there have been attempts to consolidate work in this area [cf. Bunn, M.D. 1993. Taxonomy of buying decision approaches. Journal of Marketing; 57:38–56 (January); Johnston, W.J., Lewin, J.E. Organizational buying behavior: toward an integrative framewo...

Online reviews have become essential aspect in E-commerce platforms due to its role for assisting customers’ buying choices. Furthermore, the most helpful reviews that have some attributes are support customers buying decision; therefore, there is needs for investigating what are the attributes that increase the Review Helpfulness (RH). This research paper proposed novel model called inclusive ...

The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are online buyers in the same sector. Finally, we compare both types of clients and discuss their different purchasing behavior. Logistic regression is use...

Digital marketing is the promotion of products and services using internet digital technologies such as computers, mobile phones, websites social media platforms. has been increasingly popular in recent years. Due to restrictions travelling during Covid-19 pandemic people spent more time online than before a situation that caused become key tool hands brands marketers. Customer behavior had evo...