Virtual representatives are increasingly used in recommender systems to guide users and add conversational aspects. However, the impacts of virtual representatives on users’ evaluations of the recommender system have not been investigated. This study specifically examined the influence of virtual representatives’ anthropomorphism cues on system users’ perceptions of system credibility and likin...

Purpose – This paper attempts to investigate the casual relationships among service convenience, perceived service value, perceived service guarantee strength, customer satisfaction, and loyalty. Although previous studies have addressed the importance of these variables, the understanding of the mediating effect of customer-perceived service value and the moderating effect of customer-perceived...

This study investigates the composition of customer relationship management (CRM) in e-business by examining the possible elements that determine different aspects of the relationship between customers and e-businesses. A web-based CRM survey of 38 items, constructed from SERVQUAL (service quality instrument), SITEQUAL (website service quality instrument) and literature findings, was completed ...

The most widely used e-Banking instrument in Nigeria is e-Payment, particularly the automatic teller machine (ATM) card. However, with the adoption of e-Banking by all the banks in Nigeria, the volume of cash in circulation has continued to increase pre-and-post bank recapitalization/consolidation exercise. Furthermore, some of the 25 banks that survived the exercise were found lately to have d...

The main purpose of this study was to examine the impact eWOM on consumers' selection intention a café in New Zealand. factors which may affect customers' have been identified, with focus cafes A quantitative research approach employed and survey conducted collect data from 234 Zealand consumers through an online questionnaire. findings indicate that quantity, quality, valence consistency posit...

value creation as an essential concept of value-based marketing has not been studied in iran commercial banks with no native measuring scale. this study aimed at develops a native scale for measuring value creation and the measures index’s amount in iran commercial banks. accordingly as a result of theoretical and exploratory studies a comprehensive scale was developed which shows dimensions of...

Based on the review data of the Amazon,our research discuss that the effect of language style matching of a review and the whole reviews on perceived customer review helpfulness and the moderating effect of product type and product brand to the relationship between language style matching of a review and the whole reviews and perceived customer review helpfulness. Our study found:For experience...