This paper analyses the role of product differentiation in firms’ choices between exporting and foreign direct investment as ways to supply overseas markets. When the degree of product differentiation is exogenously fixed, we show that the overseas firm favors exporting at low and high degrees of product differentiation while local production is favored at intermediate values: there can be a “d...

We organize the existing theoretical pricing research into a new two-level framework for industrial goods pricing. The first level consists of four pricing situations: New Product, Competitive, Product Line, and Cost-based. The second level consists of the pricing strategies appropriate for a given situation. For example, within the new product pricing situation, there are three alternative pri...

introduction: medical tourism as one of the dimensions of tourism is helping in sustainable development and dynamics of the economy. considering the low cost and high income of the industry and its role on strengthening country health structures, many developing countries focused their attention on the industrial sector and planning for it. the purpose of this research was to investigate effect...

Higher market complexity and increasing competitive intensity are forcing traditional product-manufacturing companies to change their position in the goods–services continuum by continuously extending the service business. However, the existing literature tends to be somewhat vague in defining service strategies for manufacturing companies wishing to move along the continuum. The purpose of thi...

Competition in the Korean milk market is being intensified with emergence of a variety product-differentiated milk. The purpose this study to measure implicit values functional attributes fluid products Korea, which representative example product differentiation. Hedonic price analysis and households’ purchase data were employed for study. Our findings suggest that consumers have high value lac...

A significant portion of academic research on marketing strategy focuses on how national brands of repeat-purchase goods are managed or should be managed. Surprisingly little consideration is given in this tradition to the extended role of geography, i.e., distance and space. For instance, manufacturers of brands in non-durable product categories are well aware of the fact that their national b...

This paper offers new support for the Porter Hypothesis within the context of a quality competition framework. We use a duopoly model of vertical product differentiation in which two firms simultaneously choose to produce either a high (environmentally friendly) quality or low (standard) quality variant of a good, before engaging in price competition. In this simple setting, we show that a Nash...

The business unit's development is determined by its ability to design a marketing strategy. This study was intended determine the criteria and sub-criteria for resources using ANP model formulate an alternative strategy TOPSIS method in small medium enterprises (SMEs) ground coffee product East Manggarai Regency. sampling used this research proposive sampling. Data collected questionnaire from...