Volume XXVIII January-February 2016 A Study of Factors Driving Indian Youth's Intention to Purchase Online Abstract This study uses Structural Equation Modelling (SEM) to identify determinants of 'intention to purchase' online among the Indian youth. The study identified need for precision (NFP) as a new factor along with factors reported in various other studies i.e. innovativeness of customer...

With the social trend of e-commerce, as an important source of word-of-mouth, online opinion leader is become more and more popular in industry and academics. Its impact on consumer purchase intention is emphasized as well. Based on communication and persuasion theory, communicator character, information feature and individual perceived value are taken as three basic constructs for influence mo...

Because of a large number of customers using social media, firms have embraced social media as a useful communication tool during product-harm crises. However, current knowledge on the relationships between corporate crisis response, customer secondary crisis communication, and customer purchase intention remains limited. Based on an economic view, this study proposes a model to examine how cor...

Building online trust and understanding its relationship to online consumer behavior are important topics for e-commerce designers and human-computer interaction researchers. In this paper, the relationships between multidimensions of online trust (integrity, benevolence, and ability) and purchase intention are tested and discussed. Furthermore, the uncertainty avoidance cultural orientation, s...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

Traditionally, studies with the technology acceptance model (TAM) have treated software systems as holistic units. A survey is conducted to understand the model better by dropping from system-wide measurement to function-based measurement. The first part of the survey replicates Gefen and Straub’s (2000) study where only intention is measured at the function level, with consistent results. Syst...

Research indicates that in order for customers to properly utilize recommendation assistants (RA), they must trust the RA and enjoy the interface. However, methods for increasing user enjoyment of RAs are yet unknown. This study investigated the influences of utilitarian and hedonic factors on intention to adopt RA suggestions and the antecedents of outcome similarity and web atmospherics. User...

Intentional browsing data is a new data component for improving Web usage mining that uses Web log files as the primary data source. Previously, the Web transaction mining algorithm was used in e-commerce applications to demonstrate how it could be enhanced by intentional browsing data on pages with item purchase and complemented by intentional browsing data on pages without item purchase. Alth...

Social networking websites have become increasingly popular, and have also become the main media not only to connect lives socially, but also to affect brand image and consumers’ purchase intention. The purpose of this paper is to incorporate the Facebook fan page and e-journal provide over the Internet (cloud e-journal) with the uses and gratification theory to test the impact on brand image a...