نتایج جستجو برای: purchase intention and forwarding intention than non
تعداد نتایج: 17059663 فیلتر نتایج به سال:
abstract this study investigated the predictability of variables from a motivational framework as well as individuals qualities to predict three non-linguistic outcomes of language learning. gardners socio-educational model with its measures has been used in the current study. individual qualities presented in this study include (1) age, (2) gender, and (3) language learning experience. the...
in recent years, viral advertising has received ampleattention from marketers and practitioners due to significant expansionof internet. this research aimed at evaluating the effectiveness of viraladvertising. we applied experiment strategy to conduct the study.students of mazandaran university constituted the population. totally386 students were selected using cluster sampling. the selectedsam...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
worship is submission and humitility with believe to divinity in fornt of god. in jewish religion ,worship is submission of the god inall the ordes and devosion tohim .worshio is not only so widely in islam and jew and does not include pray and fast and etc but also is every action that human does with divine intention and to content him. worship has huge and excellent rank in qoran and old te...
Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement. Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...
The purpose of this survey is to survey conceptual processes and consumers’ motivation for fancy purchase of new products. This study indicates how non-planned purchase of new products is different from that of other products leading to planning, marketing and management of sales costs and opportunities in new products industry by providing more information on the factors influencing fancy purc...
today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
this study purported to compare and contrast the use of self-mention and evidentials as two mtadiscourse features in opinion columns of persian and english newspapers. the theoretical basis of this study is the idea that metadiscourse features vary across cultural boundaries. for this purpose, 150 persian and 150 english opinion columns were collected based on three factors of topic, audience a...
consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
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