Innovation is being view from four areas of innovation, product, service, technology, and marketing. Whereas customer loyalty is composed of customer expectation, perceived quality, perceived value, corporate image, customer satisfaction, customer trust/confidence, customer commitment, customer complaint, and customer loyalty. This study aimed to investigate the influence of innovation factors ...

nowadays, experiential marketing has turned into one of the critical strategies for the survival of many companies. the concept of experiential marketing suggests presenting a unique and memorable experience in which, by creating excitement, it can depend the consumers to goods and services emotionally and so affect the behaviors of customers. this research aims to evaluate the effects of exper...

Many operations managers have realized the potential of guanxi to facilitate business transactions. Likewise, operations management researchers have looked at the negative impact caused by the bullwhip effect on excess inventory and the impact of the bullwhip effect on business performance. To date, however, no empirical research has integrated these research streams. Therefore, we draw on both...

This study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an Iranian bank. To investigate co-production in banking services, the proposed model of Auh et al. (2007) was applied. Given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...

This study explored the relationship between psychological traits, demographics and financial behavioral biases for individual investors in Taiwan stock market. By using questionnaire survey method conducted in 2010, there are 554 valid convenient samples collected to examine the determinants of three types of behavioral biases. Based on literature review, two hypothesized models are constructe...

This study developed and tested a theory-based measure of authentic leadership using five separate samples obtained from China, Kenya, and the United States. Confirmatory factor analyses supported a higher order, multidimensional model of the authentic leadership construct (the Authentic Leadership Questionnaire [ALQ]) comprising leader self-awareness, relational transparency, internalized mora...

The scope of this study is to enhance the industry understanding of the sustainable utilization of quarry dust, and to identify any gaps in current knowledge. The term sustainable utilization implies the use of quarry dust to their full potential to meet the needs of the present, while at the same time conserving natural resources and finding ways to minimize the environmental impacts associate...