The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). There are several researches about the CLV formulas and calculating...

The paper aims to determine effect customer relationship management through affecting satisfaction and loyalty of Bank Muamalat Indonesia in Tulungangung. study used an associative-quantitative method. primary data was obtained from the questionaire Google Form secondary observing office bank websites. 100 customers Tulungangung chosen as sample. processed by hypothesis test using IBM SPPS vers...

Purpose: With rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer website satisfaction, trust, and loyalty. In this research, website design is expected to influence if customers revisit an online vendor. Design/Method: Based on surveys and interview data collected in India, participants evaluated a local and f...

One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a ...

Digital growth in Indonesia, especially e-commerce is very fast, competition between online businesses getting tighter. Customers easily move from one place to another get the best. In a marketing strategy time where so fierce today, most important thing for marketers maintain good relationships with customers, other statement, challenge and priority of business loyalty. Loyalty, customer satis...

Customer satisfaction and measurement issues have vital roles for businesses in providing and maintaining a competitive advantage. It is recognized that the businesses forming components of marketing mix by acknowledging the customers’ expectations, receive customer loyalty and profit in return. Via measuring customer satisfaction, organizations do not only have customer knowledge also have com...

The current paper studies the influence of various factors on customer loyalty. The main hypothesis of the study insists that the list of most important factors affecting loyalty is dependant on the level of loyalty of costumers. LOGIT method was used for testing the hypotheses on the sample of survey data about 1000 private customers of the biggest telecommunication company in Estonia. The res...