Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...

in the present-day world, sports activities and events are not to be considered solely for the purpose of entertainment or recreation. the result of this research has shown that sports businesses have entered a wide domain of activities like management, new technologies, marketing, advertisement and the like. in this area, the number of businesses which are connected to the world by information...

Difficulties in defining as well as understanding the antecedents and consequences of e-government service quality have stymied the design of efficacious e-government websites. This study presents a definition and model of e-government service quality that bridges the gap between e-government and marketing literatures. We then explore the delineation between service content and delivery quality...

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition and retention in building and ensuring long-term relations with clients and therefor requires the integration of proper communication principles. A long-...

BACKGROUND Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of servi...

Dangers exist on the Internet in the sense that there are attackers who try to break into our computers or who in other ways try to trick us when we engage in online activities. In order to steer away from such dangers people tend to look for signals of security and trustworthiness when navigating the Internet and accessing remote hosts. Seen from an online service provider’s perspective it the...

Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. ...

Introduction.............................................................................................................. 1 Methodology............................................................................................. 2 1. A definition of knowledge-intensive service firm................................................. 3 2. The relationship network and the role of marketing............