This paper discusses the role of theory and how the concept theory is perceived in different communities. It does so by discussing an ongoing research project analysing the decision-making concerning the choice of an application service provider (ASP) for the provision of information and communication technologies (ICT) in small and medium-sized enterprises (SMEs). The initial question is wheth...

Chimpanzees' use of gesture was described in the first detailed field study [1, 2], and natural use of specific gestures has been analyzed [3-5]. However, it was systematic work with captive groups that revealed compelling evidence that chimpanzees use gestures to communicate in a flexible, goal-oriented, and intentional fashion [6-8], replicated across all great ape species in captivity [9-17]...

The concept of rationality differs between psychology, philosophy, economics and biology. For psychologists and philosophers, the emphasis is on the process by which decisions are made: rational beliefs are arrived at by reasoning and contrasted with beliefs arrived at by emotion, faith, authority or arbitrary choice. Economists emphasise consistency of choice, regardless of the process and the...

The article addresses two central notions, namely social meaning and political correctness. concept of is well known in “third wave” sociolinguistics, which connects patterns language variation with the wider world, metapragmatics after Michael Silverstein, ideology research discourse analysis. analysis line these approaches also reflects back pragmatic interpretation meanings. It presumed that...

among the various methods of clinical teaching, rounds and grand rounds are considered as the gold standards. clinical round includes some standard components and it plays an effective role in student's learning process. the aim of this study was to evaluate the content of teaching rounds in 40 clinical wards in 4 medical teaching hospitals affiliated to tehran university of medical sciences in...

Abstract The main objective of the current English for Academic Purposes (EAP) programs in Iran is to fill the gap between the students’ general English competence and their ability to read discipline-specific texts. This study aims to investigate the target and present reading comprehension needs of EAP undergraduate students of Persian literature in Yasouj state university through a mixed met...

today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...

In response to the effects of climate change, many countries are realigning their energy systems principle sustainability. An system change will lead development substantial renewable infrastructure (mostly wind and photovoltaic) in landscapes with on perceived landscape quality socio-political acceptance. Both direct perceptive physical structures latent meanings associated those potentially a...