Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers’ ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychologi...

Realism for synthetic characters, both in computer games and conversational agent mediated applications, requires both visual and behavioural fidelity. One significant area of synthetic character behaviour, that has to date received little attention, is nonverbal behaviour. In identifying the scope and participants of non-verbal behaviour in computer games we first review the range of spatial a...

background & aim: breastfeeding self-efficacy is an important factor affecting the success and duration of breastfeeding. self-efficacy of people is influenced by four sources including performance accomplishments, vicarious experiences, verbal persuasion and the physiological responses which seem to be modified by breastfeeding intervention.  this study was conducted to compare the effect of p...

A laboratory study was carried out to establish the relative importance of verbal and gestural behavior, as well as their interaction, for perceived social influence in more or less competitive small groups. Forty women (psychology students) participated in leaderless small group discussions of different sizes (four-member and eight-member): at the end, each member rated the perceived influence...

PURPOSE Non-suicidal self-injury (NSSI) in adolescent has drawn increasing attention because it is associated with subsequent depression, drug abuse, anxiety disorders, and suicide. In the present study, we aimed to estimate the prevalence of non-suicidal self-injury (NSSI) in a school-based sample of Chinese adolescents and to explore the association between aggression and NSSI. METHODS This...

BACKGROUND AND OBJECTIVES Using an interpretation training paradigm, previous research has demonstrated that it is possible to modify interpretation biases in socially anxious children and that trained interpretation bias affects important aspects of social anxiety (Vassilopoulos, Banerjee, & Prantzalou, 2009). The current experiment was designed to replicate and extend the results reported by ...

BACKGROUND AND OBJECTIVES Previous studies have demonstrated that some individuals suffering from obsessive-compulsive disorder (OCD) are impaired in verbal memory performance. This study was designed to investigate the role of cognitive self-consciousness (CSC) as a putative underlying mechanism of these cognitive deficits. METHODS Verbal memory performance of 36 participants with OCD, 36 in...

background: long‑term effects of diabetes could be prevented or delayed by adopting a proper diet. the aim of this study was to adapt and provide a pilot test using health action process approach (hapa)‑based inventory to capable of capturing significant determinants of healthful diet for diabetics. methods: the inventory was reviewed by eight diabetes patients and verbal feedbacks with regard ...