The success of launching new products is the main challenge companies since it one key factors competition. Thus, in today’s high rival markets depends on presentation with options, which must be compatible customers’ desires. This research aims to analyze psychological effect noise a product total profit chain and optimal pricing marketing decisions chain’s members. Additionally, cooperative (...

Advertising has always been and remains an important part of companies’ operations. With the development technology, its implementation forms are constantly changing, allowing marketers to find new ways influence consumers promote products. One these forms, namely advertising created with assistance artificial intelligence, will be analyzed in research. The research aims assess impact technolog...

A important question that firms face in advertising is developing effective media strategy. Major improvements in the quality of consumer information and the growth of targeted media vehicles allow firms to precisely target advertising to consumer segments within a market. This paper examines advertising strategy when competing firms can target advertising to different groups of consumers withi...

Extensive marketing of foods and drinks that are high in fat, sugar and sodium (HFSS) directly targeted to young people has contributed to the rapid rise in youth with obesity and increased lifetime risk for diseases such as diabetes, hypertension and cancer. Yet real progress towards tackling this problem has been slow and questions remain over the most appropriate and efficacious measures. Th...

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases consumers’ willingness to pay and thus pr...

Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and pricing with differentiated goods, we analyze the interdependencies between ex-ante asymmetries in co...

Blogs emerged in the late 1990s as a technology that allows Internet users to share information. As an emerging advertising medium, blog advertising still faces challenges related to lukewarm consumer responses and unclear regulations governing commercial blog speeches. In this study, the concept of social influence was employed to examine its effects on consumer’s use of blog advertising. A qu...

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of papers by Shaffer and Zettelmeyer (2002, 2004a,b) demonstrate that appropriate targeting may partially mitigat...

Abstract The out-of-home (OOH) advertising market has been operated exclusively following the know-how of salespeople. Thus, it is difficult to make scientific decisions and systematically provide various options advertisers. In this regard, study develops an OOH recommendation system by analyzing past history data. allocation problem characteristics that training data are implicit feedback, on...