The role, informative or persuasive, of brand names in driving purchasing decisions is very much under debate. We exploit the rebranding a mortgage lender to analyse households’ choice behaviour response popularity. Loan-level data on new mortgages suggest that (1) awareness reduces equilibrium price residential contracts and (2) reduction mainly reflects consumers’ selection cheaper products d...

This paper illustrates how font, viewed as a component of a brand’s visual equity, can enhance a brand’s identity and build its market share. In a two-alternative forced-choice task, brands, covering 10 different product categories, were chosen twice as frequently when they were in an appropriate font relative to when they were not. This finding was replicated with no diminution of the effect e...

Successful recall of brand names often determines consumer decisions. Yet, unaided fails increasingly as adult consumers get older, which is a threat to awareness in aging societies. Still, research has not explored if personally relevant episodic memories associate with can support brand-name memory when age. This study, therefore, explores how cognitive affects the links between from semantic...

According to sound symbolism theory, individual sounds or clusters of sounds can convey meaning. To examine the role of sound symbolic effects on processing and memory for nonwords, we developed a novel set of 100 nonwords to convey largeness (nonwords containing plosive consonants and back vowels) and smallness (nonwords containing fricative consonants and front vowels). In Experiments 1A and ...

OBJECTIVES To analyze the necessity and potential usefulness of a computerized physician order entry (CPOE) system in supporting the writing of pharmacotherapeutic recommendations in discharge letters. METHODS Systematic analysis of drug recommendations in discharge letters of a hospital providing tertiary care, structured interviews with in-hospital prescribers, and focus groups with general...

UNLABELLED Abstract Introduction: Novel Psychoactive Substances (NPSs) are often sold online as "legal" and "safer" alternatives to International Controlled Drugs (ICDs) with captivating marketing strategies. Our aim was to review and summarize such strategies in terms of the appearance of the products, the brand names, and the latest trends in the illicit online marketplaces. METHODS Scienti...