While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this fram...

In this study, we investigate whether firms’ eco-friendly strategies affect their value. For the analysis, study 210 firms in Republic of Korea. These were listed on Korea Composite Stock Price Index and Securities Dealers Automated Quotations during 2017–2021. We measure dependent variable by return assets, equity, Tobin’s Q as firm value use ordinary least square estimation. The results show ...

Environmental strategies and their effects on firm performance are receiving increased attention in the literature, but results inconclusive. To fill this gap, we propose to evaluate effect of environmental performance, thereby making two significant contributions. The first is use Bayesian techniques estimate a stochastic frontier model with random coefficients relationship between at individu...

In Ireland the involvement of small-to-medium firms in the economy is widely recognised in particular due to the innovative capacity and extent of employment creation. The paper examines what is meant by strategy and strategic planning in the context of the small firm. It also looks at the role played by information technology (IT) in small firms, and looks at how IT can assist the strategic pl...

In the current competitive and dynamic market, customer demands and interests are changing continuously, and hence, risk of disruption in the supply chain is also increasing. To be successful in this scenario, supply chain of a firm should be resilient. Most of the firms realize that with a specific end goal to develop a resilient supply chain, there is a need for assessment of performance. The...