Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, 2019, 7 10 are willing buy products. In order assess the motivators who have driven this change study aims examine intention purchase green products on young consumers based Theory Planned Behavior incorporating moral obligation. An ...

Green marketing has emerged as a crucial strategy for companies looking to position themselves socially responsible and environmentally friendly. One of the key benefits green is its ability build brand trust loyalty. By promoting sustainable products or services, can establish positive image demonstrate their commitment sustainability, which increase consumer trust. Additionally, appeal consci...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

Sustainable packaging has become very important nowadays. Technology changed our life, but nature a bad effect due to this change. Companies are now focusing on producing green/sustainable products. The motive of research was investigate the attitude customers towards green packaging. This is conducted within clothing industry in context Sapphire. For research, we selected three variables inclu...