Background: The emergence of the subject of marketing professional ethics has left the understanding of the role of this factor in the main consequences of marketing unclear and unclear. The aim of this study was to determine the effect of professional ethics training of marketers on customer loyalty of top food company. Method: This study was applied in terms of purpose and semi-experimental ...

Marketing has become an important subject in the modern business that ensures propensity and profitability of firms. Although sometime it is hard to establish the contribution of marketing in the realisation of profits or benefits attained by the firm, yet the contribution of each practice, including marketing, in management of the firms can be scientifically projected. This article posses some...

A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these idea...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Due to the increasing service component of information technology, service quality measurement has become increasingly important for IS practitioners as they attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrum...