The article discusses the e ect of context on customer engagement and presents propensity to engage as an attitudinal antecedent of loyalty behaviors. We argue that customers may hold di erent propensity to engage depending on the speci!c service context, which in turnwill in"uencemore or less favorable behaviors. Data were collected through a convenience sample of 516 consumers in two settings...

The use of loyalty programs in retailing permeates the modern shopping experience. Program members are rewarded with benefits for simply providing purchase information to the retailer. In exchange, retailers hope to use the information in conjunction with data mining to make better business decisions. While many of the uses are common knowledge to consumers, not all are. Unfortunately, some use...

BACKGROUND Effective leaders understand that loyal followers are the key for success. To win their loyalty, leaders usually build social exchange relationships with them, through a wide range of behaviours, such as honouring agreements or using open and transparent communication. However, the effect of these behaviours on their followers' loyalty can differ depending on followers' individual di...

Flow, a state of mind experienced by those deeply involved in an activity, has become increasingly relevant to online merchants. Flow leads to positive and excited engagement with a website and an increased likelihood of return visits, or e-loyalty. However, researchers have struggled with the definition and measurement of flow in an e-commerce environment. Recent work has examined flow as a fu...

Traditional e-learning systems support " one-way " communication. Teachers provide knowledge for learners, but they are unable to use a student's learning experiences to benefit the class as a whole. To address these problems, this study explores e-learning success factors via the design and evaluation of an e-learning 2.0 system. This study develops a theoretical model to assess user satisfact...

This study attempts to examine the antecedents and outcomes of e-trust in online auctions. Antecedents, technical and social bonds, and outcomes of e-trust were chosen in order to apply the concepts of relationship marketing to electronic commerce and to further develop this conceptual model in the context of online auctions by incorporating these factors into one model. A case has been made th...

Reexamination of the human capital perspective suggests that expenditures on health promotion and wellness programs may be viewed as generalized investments in human capital. Such investments can reassure employees that the expenditure of their time in the organization will contribute to their development and thus improve employee commitment and loyalty. Health promotion programs can give organ...

E-commerce sites, like their brick-and-mortar cousins, are designed to draw in potential customers and encourage purchases and brand loyalty. Currently, E-commerce website designs are often rejected by their user community, which costs money through wasted development and lost customers. User acceptance is the goal of every design choice – and yet little work has extrapolated from the known aff...

Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...