Promising small-scale wood pellet heating systems with sizable market potentials have started to penetrate the residential heating market in Europe and elsewhere. Despite significant technological progress, cost reduction, improved convenience and reliability, and reduced environmental impact, diffusion of such systems will nonetheless take time. Framework and market conditions, and especially ...

EXECUTIVE SUMMARY The trade promotion industry is currently facing many challenges. The long-running paradigm of trade promotion management (TPM) has been severely tested and found to be unacceptable for a number of reasons. The best technology in the world is useless without the right process, metrics, training, and top management support. A key part of the implementation of any Demantra trade...

A key response to environmental degradation, climate change and declining biodiversity has been the growing adoption of market principles in an effort to better value the social good of nature. Through concepts such as 'natural capitalism' and 'corporate environmentalism', nature is increasingly viewed as a domain of capitalist endeavour. In this article, we use convention theory and a pluralis...

The global welfare implications of home market effects in trade models with imperfect competition are little understood. This paper proposes a simple model in which such implications can be easily analyzed. It shows an overall tendency of imperfectly competitive sectors to inefficiently cluster in locations that offer market access advantages. The more so the stronger the market power of firms ...

Purpose The purpose of this study is to investigate the proportionality market brand (MB) foods versus supermarket own (OB) sold on promotion and compare their healthiness. Design/methodology/approach An existing dataset containing nutritional information about a variety ( n = 6,776) from 48 stores across 8 retail chains in Northern Ireland (NI) was reanalysed. Product healthiness measured usin...

Market mavens are consumers who are highly involved in the marketplace and represent an important source of marketplace information to other consumers. Because of their influence on other consumers across a wide range of product domains, market mavens are particularly interesting to retailers. Previous studies have clarified the behavioral tendencies of market mavens. The present study focuses ...

At present, in order to organize the company effective operation and achieve high performance indices, at enterprise as a whole, great attention should be paid process of sales activity organization. With increasing competition markets, consumer demand for quality goods services, reducing solvency demand, it becomes clear that is necessary implement an system organization, nowadays almost every...